I found the most incredible goodies in my mail last week. Sameer Kulavoor, a friend and design god, had sent me The Ghoda Cycle project documented in a book , as well as two fun flip books , that I’m going to post a video of. I absolutely have one of his illustrations on my lust list , for my home. But that’s for later. Take a gander at his incredible exploration of the Ghoda cycle in all it’s avatars .This is what Sameer has to say about his illustrations, “The Ghoda Cycle Project’ is a visual document of the myriad
avatars of bicycles in the rural and urban landscape of India.The linchpin of ‘The Ghoda Cycle Project’ is to lay emphasis on the framework, structure, decoration and design of the cycles ofIndia.Ergonomically these cycles may not be the best examples of bicycle design, but they have the strength to carry the hopes and aspirations of a big section of the Indian population”. The illustrations have also been adapted into t shirts for fashion brand Paul Smith.